I have been thinking a lot about how to make my art more accessible to people for purchase. Some of my paintings, the ones I call narrative portraits, have become very expensive. They run between $3,000.00 all the way up to $15,000.00. Some of the older paintings I have had around for several years are less. I also have paintings that are abstract with collage elements that are in the $400-$800 range. I have wood cut prints that sell between $10-$200. Original drawings like the one pictured above go for $150-$300.
What I am exploring is the business sphere of my studio practice. As far as developing the business I have only done enough to get by. The way the economy has been going here in MI the past few years this half baked approach is no longer enough to keep the Beerhorst art/family ship above water. I have been reading business books all winter long. I have hired an NYC artist named Brainard Carrey who works with artists to help them create income strategies. I do not want to compromise my artistic vision in any way as I pursue this tact. In fact I believe I am on my way to making some of the best work of my career. I know I need to do some things differently in order to make more money as an artist. I am prepared to change the things I can including the way I think about what I do. If you have any suggestions on how I can lower the barrier for people like you to become an art collector with a Beerhorst on your wall please let me know what you are thinking. Share you insights and help me continue to grow.