Not Design is a design collective in Grand Rapids MI that is running an old school letterpress shop. I was with Chris Fox and his team last night as they began setting up the poster for the Wealthy Orphans CD Release. It took four people hours to set up the press that will run the poster. It felt a lot more like fun than work as the process unfolded. Design was talked over, blocks of type were searched for and then set in place and the poster began to take shape. Everything is done by hand from setting up the type, to applying the ink to pulling each print. This is the way it used to be done for years and years. We live in the digital age now which has made a process like this even more special, more meaningful, and more precious.
We will be running a limited edition of this print. If you would like to order one please get in contact with me at email@example.com.