Absolut Vodka began working with artists in the 1980's beginning with Andy Warhol. They have continued this practice to this day and have built a beautiful and valuable art collection in the process not to mention how the artists have been empowered with the revenue that kept them moving forward. Absolut Vodka was a 100 year old company, small, local, and sleepy in its long ago established legacy. Their first step was the redesign of the bottle. The next step was to begin commissioning artists. These two simple but very intentional steps kicked them off into a transformation that has made business history and launched the company as a strong visionary leader in their market.
At the very heart of the City As Muse is a desire to bring together of the local art and the business communities believing that this mix will bring about powerful transformation within our urban culture. We believe the creation of these resulting symbiotic relationships will yield healthy and vigorous growth in many different spheres. If you are interested in learning more about City As Muse or Absolut Vodka please click and be inspired! We would love to here your ideas of what this might look like in our own city. It would be helpful to hear of other examples of companies that have developed similar strategies of working with artists you may know of.